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Writer's pictureLeslie Bennett

Why Should Businesses Use Social Media?

Updated: Jun 27

Want to give your brand’s pulse a little boost? It's all about social media! 📱💬


As a Social Media Consulting Agency, we can't help but spill the tea on why social media is a great resource when it comes to marketing and branding. Let's dive into why you need to ride this particular wave!




Visibility

First off, let's talk visibility. Social media is like having a billboard in Times Square 24/7, but without the crazy rent. Your brand is always in front of your audience, whether they're night owls or early birds scrolling through their feeds. Billboards on the side of the road are out - who’s taking notes as they whiz by at 80 mph, or are rushing to catch their dinner or show? Customers see it and forget it just as quickly. Being online when your customers are, with easy ways for them to save your info or come back to your post, can be a gamechanger.


Engagement

But just posting isn’t enough. In the social media world, engagement is key. Social media is where you can slide into your customers' DMs (with permission, of course) and have a real heart-to-heart. Answer their comments, share their posts, and show them some love. It's like a never-ending virtual party, and bonus - you don’t have to leave your couch!


Trends

And let's not forget about being on-trend! From TikTok dances to viral challenges, social media keeps you in the loop with what's hot and what's not. By staying fresh and fun, your brand can be the talk of the town faster than you can refresh your feed.


Analytics

Ok, you’re posting and engaging and staying on trend… but are you monitoring your results? With the power of analytics, you can track your performance, which is a key metric in marketing. Find out what content slays and what flops, so you can keep serving up posts your audience actually wants to see.



 

It's Not Too Late 

So if you're not already on the social media bandwagon, what are you waiting for? Join the party, show your brand's personality, and watch the likes, shares, and follows pour in like confetti. Let's make your brand the talk of the timeline! 🎉


Have questions? Ask in the comments or shoot us an email!


 

Catch you on the flip side,

Digital Pulse Consulting 


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